Web Design &
The right content can take your online presence to the next level. It needs to be original and relevant to your business. Smooth Sailing can provide professionally written content for your website.
Let us create a website for you that is effective, responsive, professional looking, and designed to meet your company’s needs.
Photography and Graphic Design
As the saying goes, “A picture is worth a thousand words”. The more visual your site, the more effective it will be. We can help you find just the right photos or graphics to make your site visually appealing and interesting to your viewers.
SEO - Search Engine Optimization
Smooth Sailing will ensure that your website uses appropriate keyworks and tags to optimize the search engine rankings for your business. However, this is just the starting point. It’s also important that your site has relevant content, good visibility and offers a good user experience.
Local Search Strategy
We understand that every organization has a different set of needs requiring a unique approach to optimize its visibility. Local small businesses with a physical address are reliant on SEO to grow their business and help build exposure to potential customers.
In recent years, the growth of mobile search has created a surge in local search volumes. Although SEO has undergone many changes over the years, local businesses still have a much better chance of ranking higher in search results over non-local businesses.
An effective local search strategy is important if you want to dominate the rankings. Our job is to create a properly optimized site that feeds Google with all the right information and we can facilitate this by designing a site that will perform well in local searches.
Google Maps Optimization
Most businesses should be including Google Maps marketing as part of their wider digital marketing strategy. But what does this involve? In a nutshell, it’s the process of using the Google Maps’ function to make your business easier to find. However, it isn’t just about visibility. Google Maps marketing is also about positioning, determining what it takes to get to the highly coveted top three map listings.
The ultimate objective of Google Maps marketing is to achieve as high a position as possible in the local business search listings on the Google Maps results page. If used the right way, Google Maps can play an important part in your digital marketing strategy.